We are pleased to announce the release of the official website for IGUSABI, a brand that delivers new possibilities for rush grass.

For more than 1,300 years, rush grass has been a part of Japanese people's lives. However, declining demand has created issues such as a decrease in the number of producers and the disposal of large quantities of scrap material. We have launched “IGUSABI” with the aim of bringing this precious rush grass into the future and making the best use of it in modern lifestyles.

On the brand website, we will share the true power of rush grass and our thoughts on IGUSABI through our “Brand Story”. In addition, IGUSABI is currently developing products, which will be introduced on the site in the future. We are developing items that will make the appeal of rush grass more accessible, such as zafu, which is ideal for meditation and yoga, aromatherapy products that allow you to enjoy natural fragrances, and pesticide-free tatami mats.

We hope you will experience the world of IGUSABI and feel the new possibilities of rush grass.