IGUSABI is pleased to announce that its product, IGUSA AROMA MIST TOI, has received the Jury Prize in the Regional Revitalization Category at the 2026 Sustainable Cosmetics Awards.

The Sustainable Cosmetics Awards is one of Japan’s leading award programs recognizing cosmetic and lifestyle products that demonstrate outstanding sustainability. Products are evaluated from a holistic, life-cycle perspective, including raw material sourcing, manufacturing processes, distribution, usage, and end-of-life impact, with a strong emphasis on environmental responsibility and social contribution.

IGUSA AROMA MIST TOI is an aroma mist made from distilled water extracted from pesticide-free Japanese igusa (rush grass) cultivated in Fukuoka Prefecture, blended with carefully selected essential oils. The name “TOI,” meaning question or inquiry in Japanese, reflects the product’s philosophy of encouraging moments of reflection—inviting users to reconnect with themselves, nature, and their surrounding environment through scent.

The product was highly praised by the jury for its approach to revitalizing regional resources and traditional agriculture, while transforming a uniquely Japanese material into a contemporary, sustainable cosmetic product. By re-evaluating the cultural and ecological value of igusa and integrating it into modern lifestyles, IGUSA AROMA MIST TOI exemplifies how local industries can contribute to both environmental sustainability and regional economic vitality.

This award represents a significant milestone for IGUSABI and reinforces our commitment to creating products that bridge tradition, nature, and modern well-being. We will continue to pursue product development that supports sustainable living while honoring regional craftsmanship and natural resources.

Award Details

Product Name: IGUSA AROMA MIST TOI
Ingredients:
Distilled water extracted from pesticide-free Japanese igusa (Fukuoka Prefecture), blended with plant-derived essential oils
Concept:
Mindful well-being through scent, sustainability, and dialogue between people, nature, and place
Category: Aroma mist / Sustainable lifestyle cosmetic

More Information

Award Listing (Official Page)
https://sustainableaward.jp/cosme-list/2025/local2-2025/